"A" for Admit
Admit to God that you are a sinner. Be sorry for your sin and turn away from sinning. (Romans 3:23; Romans 6:23; Acts 3:19; and 1 John 1:9)
"B" for Believe
You must believe that Jesus is God's Son and that God sent Jesus to pay the penalty for sin. (John 3:16; John 14:6; and Romans 5:8)
"C" for Confess
Confess your faith in Jesus Christ as Savior and Lord. (Romans 10:9-10, 13)
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
Next Steps...
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.